# 2026 PiP Partner Dossier - Citizens Advice Bureau (digital exclusion campaign)

**Source Organisation:** SNZ Internal Research
**Publication Date:** 2026
**Original Source URL:** https://www.cab.org.nz/what-we-do/digital-exclusion-campaign
**Category:** sector-research
**Document Type:** Brief
**Document ID:** doc-0507
**Tags:** #sector-research #NZ #pip-idea #partner-dossier

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## Key Facts & Findings

- 80 branches, 2,000+ volunteers, multi-channel service delivery.
- 'Leave no-one behind' campaign: 7,500-signature petition to Parliament + published evidence report.
- PiP is a practical answer to CAB's own campaign — evidence partnership is the wedge.
- Entry via inclusioncampaign.cab.org.nz campaign team.
- CAB neutrality: expect information-sharing, not product endorsement.

## Summary & Research Notes

Positioning ally for PiP. CAB operates 80 branches with 2,000+ volunteers across face-to-face, phone, email and chat channels. Runs the 'Leave no-one behind' digital exclusion campaign: delivered a 7,500-signature petition to Parliament and published a full evidence report on people locked out of digital-first government services — the strongest advocacy platform in the country for exactly the problem PiP solves. Older people are heavy users of CAB services (entitlements, consumer, tenancy, legal, government navigation). Offer: PiP as the practical answer to CAB's campaign — a human-routing front door; verified CAB listings in Find Support; anonymised PiP usage data as campaign evidence. Ask: listing permission, referral protocol, co-authored digital-exclusion evidence. Entry: national campaign team via inclusioncampaign.cab.org.nz — evidence partnership first, listings follow. Watch: CAB's strict neutrality — it informs, never endorses commercial products.

## Evidence & Quality Scores

- **Authority Score:** 3/100
- **Freshness Score:** 4/100
- **Relevance Score:** 4/100
- **Knowledge Base Value:** 4/100
- **Target Audience:** Internal