Age Concern NZ - WEAAD Campaign Take the Step
Age Concern NZ
Sector evidence
Sector body
June 2026
Next review not yet scheduled
New Zealand
Medium confidence
published
SNZ editorial review
Evidence boundary: This record summarises the cited source. It does not establish local availability, individual eligibility, or professional advice.
Short Answer
Empower older people to recognise elder abuse and feel confident seeking help from a trusted source.
Key Points
- •Posters (A3 and A4 PDF) — for display in locations reaching older people, whānau, staff, volunteers
- •Social media tiles (Facebook, Instagram PNG)
- •Newsletter copy and banner images
- •Donation call-to-action to support Age Concern NZ's work
Full Summary & Notes
- Empower older people to recognise elder abuse and feel confident seeking help from a trusted source. 2. Raise awareness of elder abuse and its impacts across all groups in Aotearoa New Zealand. 3. Give information and reassurance to older people and whānau — places to go and encouragement. 4. Enable older people to feel safe and confident to talk openly when they feel unsafe, mistreated, neglected, or taken advantage of. - Posters (A3 and A4 PDF) — for display in locations reaching older people, whānau, staff, volunteers - Social media tiles (Facebook, Instagram PNG) - Newsletter copy and banner images - Donation call-to-action to support Age Concern NZ's work The Office for Seniors also released free resources ahead of WEAAD 2026: - Digital posters and social media graphics - Printed: awareness ribbons, leaflets, wallet cards, posters, publications - Order free via Bluestar portal (opens in a new tab) - Bulk orders: ofs@msd.govt.nz Elder abuse is a single or repeated act, or lack of appropriate action, occurring within any relationship where there is an expectation of trust, that causes harm or distress to an older person. 1. Psychological / Emotional — most common form (73% of cases) 2. Financial — involved in ~50% of all cases; fastest-growing concern 3. Physical — 22% of cases 4. Neglect — failure to meet basic needs 5. Sexual — non-consensual contact 6. Institutional
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Document Details & Metadata
Related Resources
Eight-page 2021 Productivity Commission inquiry submission on older people’s persistent disadvantage, later archived by Treasury.
Full local annual report and financial performance report for 2023–2024, with elder-abuse prevention outputs and explicit audit/date limitations.
Review of screening and assessment tools for abuse of older people Review of screening and assessment tools for abuse of older people An intertwining graphic motif has been developed for this report to represent the gathering of information and its dissemination into the public...
Joint 2024–2025 human-rights annual report, with age/disability complaint-ground data, mediation and legal-assistance activity, and unresolved internal reporting discrepancies.
The 2026 Identity Verification Code specifies two distinct SuperGold document combinations and staged commencement of certified-copy provisions, replacing the 2013 Code.
First television advertising — Age Concern NZ has historically used digital, print, and community-based awareness methods.